Home

Project: This logo was commissioned on behalf of the ALS Toronto charity golf tournament organizers and reflects images common to the major sports involved: Golf and Baseball. Martinez was closely associated with the Toronto Blue Jays in a managerial capacity with a high profile celebrity status at the time. While the team and management were supportive of the charity, the Jays or their logo couldn’t be referenced in the design.

	The logo had to incorporate quite a lot of text and also communicate a solid and worthy cause that would appeal to corporate sponsorship. This prompted the use of traditional textures that are associated with strength and value such as marble and gold metal that contrast with the textile rendering of ‘Buck Martinez’. The design appeared on various promotional print & poster material and was also reproduced as a lapel pin.